a simple philosophy

Innovative, creative graphic design to suit any media application. Incorporating a down to earth professional approach to customer communication and service, all within a realistic cost structure. JMR Creative Design Pty Ltd
85 Queen Street
North Strathfield NSW 2137
(02) 9736 3777
facebook

web & online

print design

logo & brand design

large-format-sp

signage

vehicle signage

packaging-sp

packaging design

photography

case-study

case study


22 years young

JMR Creative Design is a boutique graphic design and advertising agency formed in 1993. Our principals span three generations giving JMR a broad creative focus along with experience to deliver well beyond client expectations.

JMR has built a reputation for quality and innovation across all aspects of our industry encompassing advertising, graphic design, printing, digital publishing and web design. Proactive innovation is our key. We consistently analyse changing markets, technology and consumer trends to ensure client confidence. JMR’s 22 year long success is also largely attributed to our exceptional standards in customer service and communication.

philosophy

philosophy-packaging

Each and every client is addressed within our five phase philosophy.
  • Client expectation
  • Creative excellence
  • Communication accuracy
  • Client culture and brand
  • Budget & schedule
Client expectation

First and foremost to understand and realise the ultimate outcome of the brief and ensure that client expectations are achieved through every facet of production.

Creative excellence

If creative direction is required
within a client brief, we ensure
that our concepts and design
encompass only the highest
standard innovative and
original creativity.

Communication accuracy

We ensure that all aspects of communication with a client including quotations, schedules, artwork and production updates adhere to strict accuracy guidelines.

Client culture and brand

A thorough understanding of the clients company culture and market perception expectations is imperative. Understanding a client’s culture and brand ensures that only creative concepts that reflect a client’s core values and philosophy are presented. This encompasses strict adherence to brand guidelines if applicable.

Budget & schedule

Our budget philosophy is simple, ‘no surprises’. All costs associated with a brief are clearly communicated to the client prior to production. All ancillary charges such as authors alterations and couriers etc are encompassed in the initial quotation. We have a reputation for exceeding client expectations from initial brief to creative delivery. A flexible approach to internal scheduling allows us to accommodate even the tightest of deadlines.


case study

My Credit Union

Brief to JMR Creative Design to create a home loan campaign that encourages the My Credit Union consumer to switch to a home loan without using home loan rates in the concept. Along with the home loan campaign JMR was also requested to create a suite of visual concepts to drive sales and increase brand awareness across My Credit Union’s other products.

My Credit Union Home Loan Campaign Creative Rationale

Consumer perception of switching home loans is often that it’s costly, complicated and time consuming.

Our goal was to create simple cut through messaging that informs the consumer that My Credit Union can provide competitive home loan rates and that switching to a My Credit Union home loan is simple. This message also needed to be delivered in a non-literal fashion in order to gain consumer attention.

The big idea: we’re unashamedly cheap and easy.

The campaign needed to be effective across multi-channel placement. The home loan campaign was rolled out via EDM, online advertising, direct mail, press advertising, radio, industry publications, member publications,

trade shows, member workplace and branch point of sale, localised large format displays in and around My Credit Union branches and member workplaces.

Result

The campaign increased My Credit Union’s written home loan value by 100%.

Services Provided

Creative direction, copywriting, art direction, art production, media placement and print management.

Press advertisement

Online advertisement

Associated campaigns

Associated campaigns


latest
projects


contact

Call us on 02 9736 3777 for a free, no obligation consultation to see how we can help build your brand in print and online.

Alternatively please fill in the the contact form and click submit.
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Head Office – North Strathfield
Phone: 02 9736 3777
Address:
85 Queen Street
North Strathfield NSW 2137

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