logo design

a memorable logo
design is one that is…

Unique, simple and flexible are everything that your logo needs to be. Your logo also needs to encompass an enduring design and incorporate what your company actually does or what it represents.  The best logo designs will represent your business for years to come and will retain its original identity even if the logo is streamlined in future years.

SWSI Logo Design

south west sydney institute

The south west sydney institute reached out to JMR for a logo which was going to stand out and provide a point of difference for their research, advocacy and leadership group.

WSA-Business-cards Logo DesignWestern Sydney Advisory

JMR were requested to design a simple, powerful logo for the Western Sydney Advisory. The client wanted a strong brand that was going to stand out and last the test of time.

Artboard-3-100 Logo Design

Concord Cancer Centre

The three c’s of the Concord Cancer Centre represented as a an infinite blue ribbon. The infinite blue ribbon represents the many professionals and departments working together to provide ongoing research and support.

Artboard-4-100 Logo DesignThe Migration Agency

The Migration Agency came to JMR looking for a contemporary yet corporate image. Being a ‘Migration Agency’, they needed a logo that represented what the company did with an image of professionalism for the market place.

Artboard-5-100 Logo DesignShelving Systems

Shelving Systems are a company which supply shelving solutions to retail clients. Shelving Systems were after a clever logo which incorporated their main business elements. JMR Creative Design came up with a number of suggestions and colour options for Shelving Systems to choose from.

zoo Logo Design

Pelikan Artline – Zoo by Spirax

Coming up with a name and then a brand was the required brief for Pelikan Artline on this campaign. Zoo was the approved name and the logo to the left was the winning concept.

Artboard-6-copy-100 Logo DesignCity of Canada Bay Council

Canada Bay Council requested JMR Creative Design to produce the initial Wasteless in the Bay Logo. Once this logo was approved, JMR Creative Design then to created the balance of the other Wasteless in the bay logos to complete the set.

Artboard-9-100 Logo DesignSpecialised Pouch Industries

Specialised Pouch Industries is a subsidiary of Jet Technologies. SPI create machinery which produces high speed filling pouches perfect for the packaging and food service industries. The logo design needed to represent the machine and it’s capabilities plus also complement the Jet Technologies branding.

Artboard-6-100 Logo DesignAustralian Luxury Escapes

 Australian Luxury Escapes were needing to modernise their existing brand. They didn’t want a new logo but wanted to refresh their old style. JMR came up with multiple suggestions for Australian Luxury Escapes to choose from. The new branding refresh will be rolled out across all new Australian Luxury Escapes
Artboard-8-100 Logo Design

Opal Tower

 Needing a new brand incorporating the architecture of Opal Tower at Sydney Olympic Park, the logo represents the tower and also the Opal stone. Once the logo was approved, JMR then built the entire creative campaign around the brand. Further examples of the Opal collateral can be seen below.


logo design

a memorable logo
design is one that is…


Your business logo design should stand apart from others in the market place and be instantly recognisable by your potential customers. Avoiding using the generic, frequently used logo designs or icons is a great way to do this. While your logo should indicate what makes your business unique, it doesn’t necessarily have to illustrate the product or service you provide. The skilled use of high quality, current fonts and correct use of typography can also help your brand look exclusive, while adding integrity to the design.


Powerful logo designs rely on clean lines and clarity. It is important that a logo design should stand alone in the market and be easily recognised when presented in both black and white formats as well as multicolours over a variety of platforms. There is no need to add superfluous wording or effects to a logo design as it can deter your potential market audience from your iconic imagery and degrade the design.


A solid logo must work well across various media. If your brand logo is designed with a variety of media in mind it is imperative that it will work equally as well when presented on your website or presented on vehicle signage or your business cards and stationary. Essentially your logo should be tested for every media platform on which it could be used so that you can avoid unreadable text or the filling in of icons due to incorrect sizing. If your logo doesn’t work well across the various platforms this could could reflect poorly on your company image.

Enduring Design

A great logo design needs to resonate with users on first glance for it to truly be memorable. Having brand recognition among audiences will help build familiarity and increase both your brand’s trust and credibility in the marketplace. Using a great design in tandem with great marketing will help your brand create relevant associations with your business among audiences and also make your brand a serious competitor in your industry’s marketplace.

Explaining the Logo

Even though your logo design doesn’t have to directly show your products or what your company provides, it should reflect something about your company’s values or culture. Preferably your company’s culture echoes with the thoughts or beliefs of your target audience. Understanding and determining your objective audience should succeed in being able to design and produce an effective and appropriate logo for your brand that resonates with your audience and helps add acceptance to your business. Part of creating an interesting logo is choosing an appropriate colour that helps entreat the emotions you want from your target audience.


While a well-designed company logo does not have to reflect exactly what your company does, it should be an educational experience for your audience. Looking at your logo should help audiences to understand what your brand is about either by conveying what you do, what your company culture is like, or by making it clear what your company does for your consumers.

Tomorrow’s Logo

The best logo designs will represent your business for years to come and will retain its original identity even if the logo is streamlined in future years. Many typefaces whilst funky today can look extremely dated as the years progress. Ensure you avoid logos that reference a current cultural trend as they will begin to become less effective as time progresses.