logo design

a memorable logo
design is one that is…

Unique, simple and flexible are everything that your logo needs to be. Your logo also needs to encompass an enduring design and incorporate what your company actually does or what it represents.  The best logo designs will represent your business for years to come and will retain its original identity even if the logo is streamlined in future years.

south west sydney institute

The south west sydney institute reached out to JMR for a logo which was going to stand out and provide a point of difference for their research, advocacy and leadership group.

Western Sydney Advisory

JMR were requested to design a simple, powerful logo for the Western Sydney Advisory. The client wanted a strong brand that was going to stand out and last the test of time.

Concord Cancer Centre

The three c’s of the Concord Cancer Centre represented as a an infinite blue ribbon. The infinite blue ribbon represents the many professionals and departments working together to provide ongoing research and support.

The Migration Agency

The Migration Agency came to JMR looking for a contemporary yet corporate image. Being a ‘Migration Agency’, they needed a logo that represented what the company did with an image of professionalism for the market place.

Shelving Systems

Shelving Systems are a company which supply shelving solutions to retail clients. Shelving Systems were after a clever logo which incorporated their main business elements. JMR Creative Design came up with a number of suggestions and colour options for Shelving Systems to choose from.

Pelikan Artline – Zoo by Spirax

Coming up with a name and then a brand was the required brief for Pelikan Artline on this campaign. Zoo was the approved name and the logo to the left was the winning concept.

City of Canada Bay Council

Canada Bay Council requested JMR Creative Design to produce the initial Wasteless in the Bay Logo. Once this logo was approved, JMR Creative Design then to created the balance of the other Wasteless in the bay logos to complete the set.

Specialised Pouch Industries

Specialised Pouch Industries is a subsidiary of Jet Technologies. SPI create machinery which produces high speed filling pouches perfect for the packaging and food service industries. The logo design needed to represent the machine and it’s capabilities plus also complement the Jet Technologies branding.

Australian Luxury Escapes

 Australian Luxury Escapes were needing to modernise their existing brand. They didn’t want a new logo but wanted to refresh their old style. JMR came up with multiple suggestions for Australian Luxury Escapes to choose from. The new branding refresh will be rolled out across all new Australian Luxury Escapes

Opal Tower

 Needing a new brand incorporating the architecture of Opal Tower at Sydney Olympic Park, the logo represents the tower and also the Opal stone. Once the logo was approved, JMR then built the entire creative campaign around the brand. Further examples of the Opal collateral can be seen below.



Copeland Greens

JMR Creative Design has created
the branding for Copeland Greens
which is an over 55’s Garden Estate in
the Sydney suburb of Beecroft.
JMR created the entire branding
campaign for this development from
name & logo through to signage,
website, EDMs, copywriting, renders,
DLX mailout, brochure, floor plans and
site hoarding. Check out the site at


JMR were approached by Denovo to massage their existing logo and then roll out a brand for the recruitment marketplace. JMR were required to conceptualise branding for brochures, web, digital online advertising, stationery and also deliver concepts for a partner program. To view a full range of the submission please click here.

Opal Tower Sydney Olympic Park

JMR has designed all the branding for the latest residential tower ‘Opal Towers’ at Sydney Olympic Park. Initial concepts were created for the logo / brand and once approved were rolled out across a large range of collateral. JMR produced Signage, Advertising (Print & Online), DLX Brochures, Website, Tower Prospectus, EDM’s, Mapping, Lightboxes & Floor Plans.

One30 Hyde Park

This is the second development JMR has worked on with Ecove. A joint venture between Aoyuan & Ecove, JMR had to provide designs to suit the Chinese & Australian developers. The brand was approved and JMR rolled the designs out across signage, web & online marketing, press advertising, floor plans / plates, brochure, banners & EDM’s.

Integral Collections Logo

JMR worked with Bibby Financial Services to create the brand for a subsidiary business called Integral Collections. JMR produced multiple branding styles to present to Integral Collections. The chosen brand was rolled out across the entire range of Integral Collections collateral. To view an example of the initial submission please click here.  

Infocube Corporate Identity & Branding

A leading Sydney IT Company, Infocube were looking to update their brand identity, to create a more professional experience for their clients. Their brand evolved with a major identity overhaul starting with a new  logo design. The new brand was applied across all collateral including stationery, signage, brochures, web & online digital advertising. These combined gave Infocube a fresh and memorable new brand identity.


logo design

a memorable logo
design is one that is…


Your business logo design should stand apart from others in the market place and be instantly recognisable by your potential customers. Avoiding using the generic, frequently used logo designs or icons is a great way to do this. While your logo should indicate what makes your business unique, it doesn’t necessarily have to illustrate the product or service you provide. The skilled use of high quality, current fonts and correct use of typography can also help your brand look exclusive, while adding integrity to the design.


Powerful logo designs rely on clean lines and clarity. It is important that a logo design should stand alone in the market and be easily recognised when presented in both black and white formats as well as multicolours over a variety of platforms. There is no need to add superfluous wording or effects to a logo design as it can deter your potential market audience from your iconic imagery and degrade the design.


A solid logo must work well across various media. If your brand logo is designed with a variety of media in mind it is imperative that it will

work equally as well when presented on your website or presented on vehicle signage or your business cards and stationary. Essentially your logo should be tested for every media platform on which it could be used so that you can avoid unreadable text or the filling in of icons due to incorrect sizing. If your logo doesn’t work well across the various platforms this could could reflect poorly on your company image.

Enduring Design

A great logo design needs to resonate with users on first glance for it to truly be memorable. Having brand recognition among audiences will help build familiarity and increase both your brand’s trust and credibility in the marketplace. Using a great design in tandem with great marketing will help your brand create relevant associations with your business among audiences and also make your brand a serious competitor in your industry’s marketplace.

Explaining the Logo

Even though your logo design doesn’t have to directly show your products or what your company provides, it should reflect something about your company’s values or culture. Preferably your company’s culture echoes with the thoughts or

beliefs of your target audience. Understanding and determining your objective audience should succeed in being able to design and produce an effective and appropriate logo for your brand that resonates with your audience and helps add acceptance to your business. Part of creating an interesting logo is choosing an appropriate colour that helps entreat the emotions you want from your target audience.


While a well-designed company logo does not have to reflect exactly what your company does, it should be an educational experience for your audience. Looking at your logo should help audiences to understand what your brand is about either by conveying what you do, what your company culture is like, or by making it clear what your company does for your consumers.

Tomorrow’s Logo

The best logo designs will represent your business for years to come and will retain its original identity even if the logo is streamlined in future years. Many typefaces whilst funky today can look extremely dated as the years progress. Ensure you avoid logos that reference a current cultural trend as they will begin to become less effective as time progresses.